Monday, March 16, 2009

BMW's Mobile Game - It's Fast... And Creative.

BMW launched a new game to support the launch of it's Z4. Called 'Expressions of Joy', it plants the user behind the wheel of a Z4 where the driver creates artwork by throwing the car into corners.

I posted before about a big miss that Mini had with their game, noting that it had absolutely nothing to do with driving. BMW has a good execution on it's hands - it will create appeal with enthusiasts and likely the highly gaming driven iphone/itouch audiences. The nice part is that even though this is a driving game, it has a nice creative touch by having users create a little piece of artwork.

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