Monday, March 30, 2009

What Happens to a Telus Meerkat When the Campaign is Over?

Telus Mobility is long known for it's cute ads that feature animals from all parts of the world. Their latest campaign has feature Meerkats for the better part of a year.

I've always wondered what happened to these lovely animals once they retired - then I stumbled upon Compare the Meerkat - a UK spokes-critter Aleksandr Orlov. Obviously a Telus meerkat has translated their fame to international markets and have become a huge sensation promoting insurance.

The amazing thing about this is how it seems to have a cult following. You Tube views for their ads are consistently in the 100k range - Aleksandr also has a Facebook Page with over 300k fans and he's on Twitter as well.

This is just a great example of how a company has taken a campaign idea and thought about how it can drive the momentum into various formats - not just the traditional executions. The result is a company that is creating pop culture and not just holding a mirror to it.

I just hope those other Telus critters are so successful.

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