Telus Mobility is long known for it's cute ads that feature animals from all parts of the world. Their latest campaign has feature Meerkats for the better part of a year.
I've always wondered what happened to these lovely animals once they retired - then I stumbled upon Compare the Meerkat - a UK spokes-critter Aleksandr Orlov. Obviously a Telus meerkat has translated their fame to international markets and have become a huge sensation promoting insurance.
The amazing thing about this is how it seems to have a cult following. You Tube views for their ads are consistently in the 100k range - Aleksandr also has a Facebook Page with over 300k fans and he's on Twitter as well.
This is just a great example of how a company has taken a campaign idea and thought about how it can drive the momentum into various formats - not just the traditional executions. The result is a company that is creating pop culture and not just holding a mirror to it.
I just hope those other Telus critters are so successful.